A lot of companies have set great example of the digital age, by using the latest technology to accomplish their business goals. See how different companies taken on the challenge using digitalbusinesstransformation strategies and the way they have achieved their desired outcomes.
1. BFSI Commercial Bank of Kuwait (CBK) use of video chat
Digital transformation is radically altering the game in banks, financial services, as well as insurance (BFSI) areas. They are heavily relying on video collaboration to allow businesses to establish long-lasting relationships with face-to-face interactions.
Commercial Bank of Kuwait (CBK) is a great digital transformation case.
The bank rolled out REVE Chat's face-to face video chat service. Their primary goal was to improve user engagement by facilitating online banking transactions and to provide an enhanced online banking service.
The bank has seen an increase in engagement online and reduced the number contact points to resolve problems.
2. Virtual Collaboration - Utilize co-browsing to increase CX
The advanced co-browsing system allows agents to skip the long and tedious questions needed when trying to find out what the user is considering. Are you using the wrong link? The incorrect tab? The wrong site altogether?
Here are the most recent developments in the co-browsing space.
Co-browsing in mobile apps globally 75% of all internet use is derived via a mobile device. Co-browsing is a technology being adopted by emerging markets in which mobile apps provide real-time customer assistance.
Visual customer assistance - If the customer requires assistance, co-browsing lets agents to see what's displayed in the browser of the customer. Visual support, however, is a step higher by allowing the customer to view the physical surroundings of the customer using their smartphone.
Enhance interactions by using AI When the customer has issues with billing, AI bots can interact with the customer to gather information about their requirements and then connect to a live agent. Through co-browsing the agent is able to view the customer's invoice in the browser, and then direct the user towards the bill page.
Also Read : Digital Transformation's Effect On Customer Satisfaction
Collaborate with customers Community driven by customers is beneficial for CSP customers who require assistance with technical problems. The addition of co-browsing technology to these forums will increase participation and offer a greater quality of service to customers.
3. Food & Beverage - Domino's chatbot implementation
Artificial Intelligence (AI) enabled chatbots have helped companies achieve the highest quality levels for safety in food products, increase the traceability of their products and lower expenses across all phases in the process of processing food. Utilizing the benefits of digital change and automation, this Food and Beverage industry can expand to the maximum potential.
Domino's Pizza is one of the most popular pizza takeaway chains that has set a wonderful digital transformation model. The company's mission was to provide freshly baked and hot pizzas directly to customers.
4. The Nike eCommerce plan for Retail
Nike is among the top examples of digital transformation.
The brand that is the world's largest for athletic footwear and clothing was feeling that they were getting slow. The company has just completed an online transformation of the company's culture, supply chain as well as its brand. It was able to reach out to its loyal customers.
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